Originally coined by advertising legend David Ogilvy of Ogilvy & Mather in the 1950s, before the Mad Men era, the term branding finds it roots in the cattle ranchers of the 1800’s. They seared their mark into the hides of their cattle to place their seal of ownership, and branding, in its truest sense, was born.
Your brand tells people who you are, what you do, and the quality of your products and services. It reflects how well your business performs and communicates through marketing efforts done through websites, print collateral and media, as well as customer service.
Logo design is all about developing and creating an engaging personality through visual identity and communicating through an image that represents a company, product, service, or individual.