SEO is the process of enhancing the visibility of your website in a search engine’s unpaid or “organic” results, page rankings not related to advertising campaigns. These are also known as also known as “earned” results.
Onsite & Offsite SEO are the two main components of Search Engine Optimization. To get the best organic results for your site, it’s important to understand both,
Effective SEO starts with onsite SEO – configuring the elements on your site pages, and the internal structure of your site to make it search-engine friendly. This ensures that search engines can easily crawl and understand the structure and content of your website.
Off-Site SEO refers to methods to promote your website on the web, aside from paid advertising. The most commonly are:
More than any other factor, quality, engaging content will determine your ranking in organic search results. Your site needs to go beyond a simple fact-list that can be found on other sites. Engaging content that gives visitors a good reason to time on your pages is key. Offer useful information that offers real value and substance to your visitors – content that is unique, different, and useful that users might not find elsewhere.
ENGAGING CONTENT IS THE CORNERSTONE UPON WHICH NEARLY ALL OTHER SEO FACTORS RELY.
There are also technical aspects to SEO that users never see. Optimizing a website also involves editing its content, HTML and associated code to increase the relevance of specific keywords and to remove barriers to the indexing activities of search engines.
Page load speed is crucial. Optimizing images, website ‘code’, scripts, stylesheets and page metadata – things only the search engines see – ensure your website performs better and faster.
With Cogent Design’s Onsite SEO Services, we will optimize your site based on Google best practices.
Proviso: Effective SEO starts with concise well-written content. Having keyword rich content reflecting the search terms users enter to find your products and services is the first and most important step in effective SEO. Before applying SEO to an existing website, Cogent will do an informal audit of existing content to determine if any editing is required. LEARN MORE ABOUT COGENT COPYWRITING SERVICES